National Innovation Contest 2020

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Training on
Preparation of Business Plan for the Innovation
National Innovation Contest 2020
Institution’s Innovation Council
Ministry of Education’s Innovation Cell & AICTE, New Delhi
Date – 11th, 12th, 15th and 16th February 2021
Mode of Conduct – Virtual

Session Plan

Day-1: Session 1 [11am- 12.30 pm]: Preparation for writing a Business plan

• Business Plan for a Start-up and Important Components
• Preparation for writing a business plan
• Overview a case of a start-up-business plan document
• Activity/Home Assignment- Draft Business Plan elements for your idea.

Day-1: Session 2 [03.00 pm- 4.30 pm]: Define the product and service items for a business/startup

• Understanding the business opportunity identification process
• Define the product and service items for a business/start-up
• Understanding Different Business Models
• Activity/Home Assignment– Product & Service Description Worksheet

Day-2: Session 3 [11.30 AM – 12.30 PM]: Understanding the market for the product and service

• Understanding market research, target market size and competitive landscape
  and Differentiative Factors of the idea/ start-up
• Linking Value Proposition to Market Research and Customer needs
• Activity/Home Assignment – Start-up’s SWOT Analysis
• Activity/Home Assignment –Competitive Analysis Report

Day-2: Session 4 [03.00 PM – 04.30 PM]: Preparing marketing plan for the product and service

• Understanding marketing & promotional plan, pricing strategy and sales channel.
• Activity/Home Assignment – Pricing Strategy Worksheet

Day-2: Session 4 [03.00 PM – 04.30 PM]: Preparing marketing plan for the product and service

• Understanding marketing & promotional plan, pricing strategy and sales channel.
• Activity/Home Assignment – Pricing Strategy Worksheet

Day-3: Session 5 [11.30 AM – 12.30 PM]: Preparing management and operation Plan for the Startup/Business

• Managing IP, talent, Legal aspects of the Start-up
• Preparing Operations Plan
  (Business model— distribution strategy—Product planning link)
• Activity/Home Assignment – Operational plan chart

Day-3: Session 6 [03.00 PM – 04.30 PM]: Preparing financial plan for the Startup

• Understanding the concept and approaches of seed funding & investment,
• Cost Structure for Start-ups
• Understanding the concept of financial projections, breakeven analysis for startups.
• Activity/Home Assignment – financial projections worksheet

Day-4: Session 7& 8 [11.30 AM – 12.30 PM & 03.00 PM – 04.30 PM]: Question & Answer, Summing up and Executive Summary Preparation

• Writing a detail business plan with all elements
• Sharing Standard Templates/ Sample business plans

Resource Persons:

1.  Mr. Yogesh Brahmankar, Head-Incubation & Entrepreneurship, Symbiosis Centre for Entrepreneurship & Innovation, Technology Business Incubator supported by DST, Govt. of India.
2.  Mr. Arjun Panchal, CEO & Co-Founder at Pappazappata Pvt. Ltd and Adjunct Faculty, Symbiosis Institute of Business Management, Pune.
3.  Prof. Satya Acharya, Faculty and CrAdLE Incubator, Entrepreneurship Development Institute India, Gandhinagar (EDII), Gandhinagar, Gujarat.
4.  Dr. Moitreyee Goswami, Director, Zucate Pvt. Ltd. Pune & Angel Investment Mentor at Ah Venture.